Field notes

• Hotel SEO

  Why Your Hotel Is a Blue Dot on Google Maps (And What Direct-Booking Money It's Costing You)

  If your hotel is a plain blue dot on Google Maps instead of a price pin, your live rates aren't reaching Google — and OTAs are eating your direct-booking revenue.

  May 6, 2026
  
• Hotel SEO

  The Five GBP Levers That Actually Move Hotel Rankings (And the Ten Things That Don't)

  Hotel GBPs operate on Google's most restricted business surface. The five levers that actually move rankings — and the ten widely-recommended tactics that don't.

  May 6, 2026
  
• Hotel SEO

  Stop Trying to Rank for 'Hotels in [City]': The Hotel Keyword Map That Actually Converts

  Independents should stop chasing 'hotels in [city]' — it's an OTA market. Here are the five winnable hotel keyword patterns and which to prioritize for your property type.

  May 6, 2026
  
• Hotel SEO

  The Hotel Pack Isn't the Local Pack — And Why Every Hotel SEO Guide You've Read Got It Wrong

  The Hotel Pack isn't the Local Pack. Most hotel SEO advice was written for the wrong SERP feature — here's what actually moves rankings in 2026.

  May 5, 2026